Glossary

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7 Basic Emotions

See Basic Emotion

A

Appearance Change

The way the face changes when a person makes an action unit.

Source: Face and Emotion (Description of FACS)

See Also:

• Action Unit
• Facial Action Coding System

AU

See Action Unit

B

Basic Emotion

An emotion which has been scientifically demonstrated to be associated with a universally recognizable facial expression.

See Also:

• Anger
• Contempt
• Disgust
• Facial Expression
• Fear
• Happiness
• Sadness
• Surprise

C

D

E

F

Facial Action Coding System

A scientific system designed to measure the human face

Source: Face and Emotion (Description of FACS)

See Also:

• Facial Expression
• Facial Movement

Facial Expression

The combination of one or more facial movements. Certain emotion categories (called basic emotions) have been scientifically demonstrated to be associated with specific facial expressions.

See Also:

• Basic Emotion
• Facial Movement

Facial Movement

The movement of one or more facial muscles, or parts thereof.

See Also:

• Facial Expression

FACS

See Facial Action Coding System

FBM

See Fogg Behavior Model

Fogg Behavior Model

A model of behavior that uses the premise that in order for a behavior to occur, the elements of motivation, ability, and trigger must be met.

Source: Behaviormodel.org

See Also:

• Behavior Change

G

H

I

J

K

L

M

Microexpression

A very brief (0.5 seconds or less) facial expression of a basic emotion

See Also:

• Basic Emotion
• Subtle Expression

N

Negative Reinforcement

A form of reinforcement where a behavior results in the avoidance or removal of an aversive (unpleasant) stimulus. Negative reinforcement is commonly confused with punishment, however since negative reinforcement is a form of reinforcement it increases the probability of the behavior occurring again in the future.

Source: Behavior Modification: Principles and Procedures

See Also:

• Behavior
• Positive Reinforcement
• Punishment
• Reinforcement
• Reinforcer

Neurolinguistic Programming

A system for identifying, modeling, and communicating patterns in human behavior.

NLP

See Neurolinguistic Programming

O

P

Q

R

S

Stimulus

Anything that is perceivable, whether internal (e.g. a thought or feeling) or external (e.g. a body movement or facial expression).

Source: Behavior Modification: Principles and Procedures

See Also:

• Behavior Change

Subtle Expression

A facial expression of emotion where the movements are very slight.

See Also:

• Basic Emotion
• Facial Expression
• Microexpression

T

Target

The person or persons who are the target of the social engineering attempt.

See Also:

• Social Engineer

U

V

W

X

Y

Z